Como medio de Comuncación
The Latino community in Pittsburgh has experienced significant growth in recent years, surpassing 11,600 Hispanics according to data from the United States Census Bureau in 2020. It is important to consider that by 2024, this figure has increased considerably. This growth highlights the urgent need for a media outlet that adequately represents the Latino community, addressing their needs for inclusion, information, and entertainment. A media outlet dedicated to the Latino community would not only benefit Hispanics but also the city of Pittsburgh in general by fostering greater social cohesion and cultural diversity.
Radio Las Palmas is the new alternative media outlet for the Latino community, where you can find representation from various countries among its broadcasters, such as Mexico, Venezuela, Colombia, Nicaragua, Honduras, Cuba, Ecuador, and others.
Broadcasting music, information, news, interviews, and events related to the city of Pittsburgh and the Latino community, through the Radio Las Palmas app, which operates on Android and iOS mobile phones, and speakers located in all Las Palmas store branches and associated businesses.
In this way, Radio Las Palmas becomes an effective and efficient way to reach the Latino community with your brand, product, or service.
In addition to the digital radio, we have also installed several televisions for displaying advertisements within the establishment. These televisions have been strategically placed in different areas of the supermarket and are used to showcase product ads and special promotions that are relevant to customers. This television advertising display helps expand your brand, product, or service, allowing it to capture the attention of customers who visit Las Palmas daily.